Because the woman this was built for has already spent money on melatonin, supplements, apps, and a dozen partial solutions that helped for a week and then stopped. She is not looking for another high-investment commitment to something unproven. The price is $27 because it should be an effortless decision — and because the real value of reclaiming your sleep, your mornings, your patience, and your sense of self cannot be expressed in dollars. The 14-day guarantee eliminates the financial risk entirely. If it works — and we believe it will — it was worth far more than you paid. If it doesn't, you ask for your money back. That is the deal, plainly stated.